Consultus is a fully responsive, commercial WordPress theme. It is a multi-purpose theme, however, the demo content was targeted at agencies/consulting businesses.
I started the design process by researching similar websites and looking for common trends in terms of content, structure and layout. Next, I researched who the potential users might be and what they would look for. For example, users that are looking to work with marketing or creative agencies find trust elements very important (testimonials, personal info etc.). Based on the research I chose blue as the main accent colour because it is a calm, corporate colour and it is also associated with intelligence and stability. I used a serif font for headlines to create a more distinct brand identity and to convey quality and class.
In this stage I created wireframes for all the key pages and made sure they contained all the essential elements highlighted in the research phase. Below you can see the homepage wireframe.
The finished homepage design features a distinct brand style, content areas for features as well as trust building elements e.g. testimonials.
The about page contains member profiles and important information about the company in easy-to-read layout.
Product page and shop
This wordpress theme also has e-commerce functionality so I added designs for shop and product pages in-line with the brand identity.
The main component on this page is the contact form. I also included a map and contact details.
I used cards for blog posts with a featured blog post at the top and occupying the full with of the page.
The blog post has a single column, somewhat narrow layout to make it easy for users to read long format blog posts.